VanMoof: Plastic Bag
Brand
Date
Jul 2026
Description
VanMoof introduces Plastic Bag, a commercial film that highlights the brand’s electric bicycle range through a cinematic lens. Set against the backdrop of an urban rooftop carpark at dusk, the film utilizes soft natural light to frame the bike’s presence in a quiet, industrial environment. The narrative leans into a live-action technique, focusing on the intersection of the product and its surroundings as evening sets in. Directed by William McVay, the production features a production service by Max Cooper. The project captures the bicycle through a calm, observational approach, emphasizing texture and mood within a contemporary automotive context.
Style
Horizontal, Cinematic, Warm
Techniques
Natural light
Industries
Color
Royal Blue
Background
Rooftop
Context
Brand Film / Corporate Video
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