VanMoof
Plastic Bag
Brand
ProjectPlastic Bag
Date
Jul 2026
Description
VanMoof introduces the Plastic Bag commercial, a film that captures the quiet stillness of an urban environment. Directed by William McVay, the project leans into a cinematic aesthetic, utilizing natural light to frame the bicycle against an expansive, twilight-lit rooftop carpark. The spot features a sequence highlighting the frame of a blue VanMoof bicycle. Post production and direction were handled by William McVay, with production service provided by Max Cooper.
Style
Horizontal, Cinematic, Warm
Techniques
Natural light
Industries
Electric / EV
Color
Royal Blue
Background
Rooftop
Context
Brand Film / Corporate Video
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