VanMoof
UFO
Brand
ProjectUFO
Date
Jul 2026
Description
VanMoof’s UFO campaign for its electric bicycle line channels a surrealist aesthetic, positioning the product within a mysterious, high-contrast nocturnal setting. The narrative centers on a grazing cow in a grassy field before centering on a bike illuminated by a vertical spotlight, leaning into a cinematic and desaturated visual style. The project incorporates live-action technique and cool lighting palettes to build an otherworldly atmosphere. Production was led by Max Cooper with post-production and VFX provided by William McVay.
Style
Horizontal, Cinematic, Desaturated, Cool
Industries
Electric / EV
Color
Pure White
Jet Black
Background
Forest
Context
TVC / TV Commercial
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