VanMoof
Tumbleweed
Brand
ProjectTumbleweed
Date
Jul 2026
Description
VanMoof’s Tumbleweed project presents the electric bicycle within a stark, isolated desert landscape. The film leans into a cinematic aesthetic, utilizing an expansive, dry terrain to frame the product against muted, overcast skies. Technically driven by analogue film techniques and live-action cinematography, the production maintains a desaturated color palette that underscores the environment. The project was supported by production service from Max Cooper, with post-production and visual effects handled by William McVay.
Style
Horizontal, Cinematic, Desaturated
Techniques
Analogue / film
Industries
Electric / EV
Color
Royal Blue
Background
Desert
Context
Advertising Campaign, TVC / TV Commercial
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