United Airlines
United Airlines campaigns fusing high-concept creative and sustainability in travel
Featured United Airlines projects
This week's top United Airlines projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
United Airlines · 2018 Winter Olympics
United Airlines commemorates the 2018 Winter Olympics with a behind-the-scenes look at the orchestral production behind its campaign score. The piece highlights the collaborative efforts of musicians, sound engineers, and production teams as they record the arrangement within a professional studio environment. Featuring the work of music house Mophonics and agency McGarry Bowen, the project uses a cinematic live-action technique. The documentation captures the precision of the orchestral performance, leaning into natural light and a clean visual aesthetic to center the focus on the technical craft of the recording process.
United Airlines · Believing Changes Everything
United Airlines expands its 'Believing Changes Everything' campaign with a cinematic, live-action commercial focused on personal narratives. The production features a character-driven approach, captured with clean, matte visuals and natural light to maintain an intimate tone. Developed by 72andSunny Amsterdam, the film centers on a conversational performance delivered in a residential setting. Sound design and music composition for the project were provided by Yessian Music, reinforcing the spot's understated aesthetic.
United Airlines · Training the Next Generation of Elite Pilots
United Airlines details the technical rigor behind pilot development in this commercial spot, produced by STADIUM. The film tracks the educational path of aspiring aviators, moving between intensive classroom instruction, simulator exercises, and hands-on aircraft maintenance. Featuring a live-action technique, the cinematography contrasts the focused, warm-toned environment of ground-based training with the expansive, bright atmosphere of aerial sequences. Dynamic camera movements and smooth tracking shots maintain a professional pace as the spot explores the progression from aviation theory to flight hours.
United Airlines · Golf is Ours
United Airlines explores the connection between players and the sport in Golf is Ours. The commercial captures the activity through a mix of expansive landscape cinematography and tactile close-ups, focusing on the equipment and individual form of diverse participants. The execution leans into a cinematic visual identity, alternating between golden hour exteriors and monochrome portraits. Creative development was led by 72andSunny LA, with production managed by Source Productions and Storyfarm. Sound design for the campaign was provided by Lime Studios, while post-production was handled by Raven Post.
United Airlines · Good Leads the Way
United Airlines presents 'Good Leads the Way,' a brand campaign that highlights the carrier's commitment to service and sustainability through a cinematic lens. The production weaves together a narrative of global travel, capturing a mix of contemporary flight operations and human-centered passenger experiences. The film utilizes a combination of live-action techniques and archival footage, bridging historic aviation moments with modern high-definition cinematography. Developed by 72andSunny LA, the visual execution relies on dynamic editing and a clean, wide-angle aesthetic to emphasize the scale and scope of the airline's operations across diverse global landscapes.
United Airlines · Introducing Our Chief Trash Officer
United Airlines debuts its 'Chief Trash Officer' campaign, an integrated advertising effort created in partnership with 72andSunny LA. The spot introduces a character-led narrative, positioning the airline’s commitment to sustainable aviation fuel through a lens of whimsy and corporate office tropes. The execution relies on a polished live-action technique, integrating VFX to place its lead character within a detailed office environment. The project highlights technical efforts to fuel aircraft with waste, blending industry messaging with recognizable creative execution.
United Airlines · Now Hiring Chief Trash Officer
United Airlines recruits for the unique role of Chief Trash Officer in this lighthearted commercial spot. Featuring a guest appearance from Oscar the Grouch, the film leans into a humorous narrative as the character discovers a job advertisement while stationed on a city stoop. Developed by the team at 72andSunny LA, the project employs a live-action technique to capture a classic urban street setting. The narrative centers on the unexpected recruitment drive within the airline travel industry, utilizing natural lighting to define the scene.
United Airlines · Oscar the Grouch's First Day
United Airlines recruits Oscar the Grouch as its Chief Trash Officer in this humorous spot, produced by 72andSunny LA. The live-action commercial leans into playful character dynamics, featuring the iconic figure within his signature office environment. Set against a backdrop of urban architecture, the dialogue-driven narrative captures the interaction between Oscar and a United Airlines flight attendant. The production utilizes a detail-rich, prop-heavy set design to establish the setting for this campaign entry.
United Airlines · The ABC’s of SAF
United Airlines explores the mechanics of sustainable aviation fuel in "The ABC’s of SAF," a commercial production developed by 72andSunny New York. The project utilizes live-action puppetry alongside vibrant graphic design to distill complex aviation industry concepts into an accessible, educational format. The execution relies on a playful aesthetic, characterized by bold typography and a saturated color palette of blues, greens, and reds. By integrating animation with live-action performance, the campaign clarifies technical sustainability topics through a series of whimsical character interactions.
United Airlines · Junk Mail From Our Chief Trash Officer, Oscar the Grouch
United Airlines enlists Oscar the Grouch in this campaign, positioning the iconic character as the company's Chief Trash Officer. The narrative unfolds within a modern executive boardroom, bridging the gap between professional aviation environments and sustainable initiatives. Developed by 72andSunny LA, the live-action spot leans into a cinematic aesthetic, utilizing natural light and clean framing to depict the transition from traditional office settings to broader sustainability efforts. The piece focuses on the integration of sustainable aviation fuel derived from waste, maintaining a brisk pace through a series of office interactions and environmental transitions.
United Airlines · Chief Trash Officer Calls Captain Al G.
United Airlines debuts a campaign featuring the Chief Trash Officer, a character portrayed through a green furry puppet. The creative concept, helmed by agency 72andSunny LA, places the puppet within a cluttered office environment, contrasted against the professional setting of an airline captain in full uniform. Utilizing live-action technique and bright, natural light, the commercial emphasizes a clean aesthetic to frame the interaction. The production balances corporate travel branding with an lighthearted, character-driven narrative.
United Airlines · 1:1 With Our Chief Trash Officer and Corporate Natalie
United Airlines collaborates with Oscar the Grouch and influencer Corporate Natalie for this comedic campaign spot, highlighting the airline’s focus on carbon emissions and sustainable aviation fuel. Developed by 72andSunny LA, the film uses a live-action technique to facilitate a dialogue between the iconic muppet character and a corporate setting. The project leans into a clean, cinematic aesthetic, contrasting the rustic textures of a trash-can workstation with a modern office environment.
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