United Airlines: Golf is Ours
Brand
Date
Sep 2022
Description
United Airlines explores the connection between players and the sport in Golf is Ours. The commercial captures the activity through a mix of expansive landscape cinematography and tactile close-ups, focusing on the equipment and individual form of diverse participants. The execution leans into a cinematic visual identity, alternating between golden hour exteriors and monochrome portraits. Creative development was led by 72andSunny LA, with production managed by Source Productions and Storyfarm. Sound design for the campaign was provided by Lime Studios, while post-production was handled by Raven Post.
Style
Horizontal, Commercial, Monochrome, Golden Hour
Techniques
Slow motion
Industries
Color
Pure White
Jet Black
Background
Park
Context
TVC / TV Commercial
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