smartwater
Featured smartwater projects
This week's top smartwater projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
smartwater · Elevate How You Hydrate
Smartwater’s campaign, Elevate How You Hydrate, highlights a range of active urban lifestyles through a series of fast-paced, high-energy sequences. The video features individuals running along city waterfronts, executing BMX maneuvers, and navigating contemporary architectural settings. Directed through a cinematic lens, the production utilises drone footage and crisp outdoor lighting to establish its scale. Heavy Duty Projects provided the music and sound design, which complements the film’s active, live-action technique.
smartwater · Dove Piano
Smartwater’s Dove Piano campaign centers on an ethereal, monochrome commercial featuring Jennifer Aniston. The spot leans into a surrealist aesthetic, placing the talent against a cloud-filled sky alongside a floating piano performance. The live-action production utilizes high-contrast monochrome grading and theatrical optical flares to build its dreamlike atmosphere. Sound design and original music for the piece were provided by Swell Sound, grounding the visuals in a smooth, atmospheric audio experience.
smartwater · French Opera
Smartwater presents 'French Opera,' a commercial spot featuring Jennifer Aniston. The film leans into a surreal, dreamlike aesthetic, utilizing theatrical staging and a high-contrast monochrome color palette to construct an operatic sequence. Throughout the production, the cinematography emphasizes a cinematic visual language, set against a dramatic sky backdrop populated with stylized elements. Audio and sound design for the project were provided by Swell Sound.
smartwater · Piano Dance
Smartwater presents Piano Dance, a commercial project featuring Jennifer Aniston in a surreal, ethereal setting. The spot captures the actress against a bright blue sky, flanked by dancers in tulle amidst cloud formations and a white grand piano. Utilizing live-action technique and integrated VFX / visual effects, the production leans into a clean, dreamlike aesthetic. The visual narrative is supported by gentle piano melodies from Swell Sound, reinforcing the project's calm and polished tone.
smartwater · 'Shoot Day' (Linear Edit)
Smartwater presents 'Shoot Day,' a linear edit showcasing the behind-the-scenes production process for the brand's interactive media project. The piece follows a production coordinator as she navigates a busy backstage environment, moving through corridors and organized wardrobe areas. Captured with a cinematic live-action technique, the footage relies on natural interior lighting to maintain a grounded aesthetic. Swell Sound provided the music and sound design for the production.
Project smartwater · Brand Identity
Smartwater’s brand identity project establishes a visual system defined by its minimalist aesthetic and clean graphic application. Developed by graphic design studio BVD, the work utilizes a color palette of deep blue and white, centered around a clear, water-focused motif and precise typography. The system spans diverse touchpoints, including comprehensive packaging design, digital advertising layouts, and large-format outdoor billboards. Photography by Tim Marsella complements the graphic design through a series of lifestyle and product captures. Across static images and motion graphics, the campaign integrates bold sans-serif text with neutral-toned subjects to maintain a modern, commercial feel. The work emphasizes consistency, from mobile story formats to urban architectural placements, illustrating the utility of the brand's graphic guidelines.
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