Smartwater’s campaign, Elevate How You Hydrate, highlights a range of active urban lifestyles through a series of fast-paced, high-energy sequences. The video features individuals running along city waterfronts, executing BMX maneuvers, and navigating contemporary architectural settings.
Directed through a cinematic lens, the production utilises drone footage and crisp outdoor lighting to establish its scale. Heavy Duty Projects provided the music and sound design, which complements the film’s active, live-action technique.
