smartwater
Elevate How You Hydrate
Brand
ProjectElevate How You Hydrate
Date
Apr 2026
Description
Smartwater’s campaign, Elevate How You Hydrate, highlights a range of active urban lifestyles through a series of fast-paced, high-energy sequences. The video features individuals running along city waterfronts, executing BMX maneuvers, and navigating contemporary architectural settings. Directed through a cinematic lens, the production utilises drone footage and crisp outdoor lighting to establish its scale. Heavy Duty Projects provided the music and sound design, which complements the film’s active, live-action technique.
Style
Horizontal, Action, Cinematic, Warm
Techniques
Drone footage
Industries
Beverages
Color
Medium Grey
Jet Black
Background
Street
Context
Advertising Campaign, Brand Film / Corporate Video
Associated creatives
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