smartwater

Nov 2022

This brand identity project for smartwater establishes a cohesive visual system across digital, print, and out-of-home platforms. The work features a clean, minimalist graphic language centered on high-contrast typography, deep blue accents, and a distinct white-space aesthetic. Executed with graphic design by BVD and photography by Tim Marsella, the project details the evolution of the brand’s logo variations, packaging design, and structured typographic hierarchy. Beyond technical guidelines, the identity extends into lifestyle-driven social media advertising and large-format outdoor billboards. The imagery leans into a crisp, commercial feel, utilizing natural light and stark framing to maintain visual consistency from product-focused shots to model-led campaign sequences. The system integrates these elements to reinforce the brand's presence in the beverage market.

Horizontal, Commercial, Clean

Beverages

White Seamless