Logo
Brand identity guideline layout showing smartwater logo typography product bottles and visual communication system graphics.
Three smartphones displaying social media advertisements for smartwater featuring models and a bottled water product
Horizontal product shot of a clear plastic smartwater bottle lying flat against a white seamless background with blue typography
Two billboard advertisements for smartwater mounted on a dark exterior wall, showing product and model shots.
A smartphone displaying a smartwater ad with a smiling bald woman in a dark shirt holding a water bottle against a white background.
Large outdoor advertising billboard for smartwater mounted on a brick building facade in an urban street setting.
Brand identity guideline layout showing smartwater logo typography product bottles and visual communication system graphics.
Three smartphones displaying social media advertisements for smartwater featuring models and a bottled water product

smartwater Brand Identity 2022

About

Smartwater’s brand identity project establishes a visual system defined by its minimalist aesthetic and clean graphic application. Developed by graphic design studio BVD, the work utilizes a color palette of deep blue and white, centered around a clear, water-focused motif and precise typography. The system spans diverse touchpoints, including comprehensive packaging design, digital advertising layouts, and large-format outdoor billboards. Photography by Tim Marsella complements the graphic design through a series of lifestyle and product captures. Across static images and motion graphics, the campaign integrates bold sans-serif text with neutral-toned subjects to maintain a modern, commercial feel. The work emphasizes consistency, from mobile story formats to urban architectural placements, illustrating the utility of the brand's graphic guidelines.

Brand

smartwater

Credits

BVD
Graphic Design
Tim Marsella
Photography

Industries

Beverages

Styles

HorizontalCommercialClean
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