smartwater: Brand Identity

Nov 2022

Smartwater’s brand identity project establishes a visual system defined by its minimalist aesthetic and clean graphic application. Developed by graphic design studio BVD, the work utilizes a color palette of deep blue and white, centered around a clear, water-focused motif and precise typography. The system spans diverse touchpoints, including comprehensive packaging design, digital advertising layouts, and large-format outdoor billboards. Photography by Tim Marsella complements the graphic design through a series of lifestyle and product captures. Across static images and motion graphics, the campaign integrates bold sans-serif text with neutral-toned subjects to maintain a modern, commercial feel. The work emphasizes consistency, from mobile story formats to urban architectural placements, illustrating the utility of the brand's graphic guidelines.

Horizontal, Commercial, Clean