smartwater: Dove Piano
Brand
Date
Oct 2026
Description
Smartwater’s Dove Piano campaign centers on an ethereal, monochrome commercial featuring Jennifer Aniston. The spot leans into a surrealist aesthetic, placing the talent against a cloud-filled sky alongside a floating piano performance. The live-action production utilizes high-contrast monochrome grading and theatrical optical flares to build its dreamlike atmosphere. Sound design and original music for the piece were provided by Swell Sound, grounding the visuals in a smooth, atmospheric audio experience.
Style
Documentary, Horizontal, Commercial, Monochrome
Industries
Color
Pure White
Jet Black
Background
Clear Sky
Context
TVC / TV Commercial
Associated creatives
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