Savanna
Savanna's crisp commercial campaigns and witty comedic spots across the alcoholic beverages sector
Featured Savanna projects
This week's top Savanna projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Savanna · Dumbbell
Savanna's 'Dumbbell' commercial spot explores themes of balance, featuring a protagonist who navigates the intersection of home exercise and downtime. The production, developed by creative agency TBWA Hunt Lascaris Johannesburg, depicts a living room setting where workout routines meet a casual snack break. The project utilizes a live-action technique to capture the scene, characterized by warm lighting and a cinematic finish. Production services were provided by Darling Films, with post-production by Post Modern and sound design by Tiger Fight.
Savanna · Demure
Savanna introduces the 'Demure' commercial, a campaign set within a sunlit, curated bedroom space. The film follows a character as she prepares for the day, emphasizing quiet composure through controlled movement and detailed interior styling. Produced by Darling Films - South Africa with creative leadership from TBWA Hunt Lascaris Johannesburg, the project utilizes a cinematic, live-action technique to establish its aesthetic. Post-production and sound design were completed by Post Modern and Tiger Fight, respectively, to round out the alcoholic beverage spot.
Savanna · 5am Club
The Savanna 5am Club commercial campaign explores the relatable friction of early mornings. Centered on a protagonist confronting a 5am alarm, the project leans into a moody aesthetic, utilising low-key interior lighting and cool tones to frame a quiet, domestic moment. Produced by Darling Films and developed by agency TBWA Hunt Lascaris Johannesburg, the spot captures a live-action performance that highlights the brand's position within the alcoholic beverages category. Post-production services were handled by Post Modern, with original music and sound design provided by Tiger Fight.
Savanna · Mozzies (Director's Cut)
This commercial spot for Savanna, titled 'Mozzies (Director’s Cut),' depicts a camping trip in an open savanna landscape. The film centres on a group of friends resting near a campfire, punctuated by macro shots of local wildlife and the surrounding environment. Executed through a live-action technique, the visual narrative utilizes golden hour lighting and warm, earthy tones to establish the setting. The creative direction, led by agency TBWA, brings this outdoor scene to life with post-production and VFX support from Left Post Production and Continuum Pictures.
Savanna · Mozzies
Savanna presents Mozzies, a commercial spot that captures a social outdoor gathering at a campsite. The narrative follows a group of friends as they relax in a dry savanna landscape, blending live-action production with animated characters to create a playful tone. Produced by Darling Films with agency work from TBWA, the project utilizes warm earth tones and natural daylight to maintain an authentic atmosphere. The execution relies on live-action techniques layered with integrated VFX to bring the character elements to life within the frame.
Savanna · Buffet
Savanna’s 'Buffet' commercial leans into the high-tension reality of office social dynamics. The spot, produced by Romance Films, centres on a workplace gathering where the presence of a cider bottle at a buffet table creates a moment of levity against the arrival of a stern superior. Executed through a clean, live-action technique, the film utilizes natural indoor lighting to ground the narrative within a realistic, muted office environment. The production focuses on the interplay between the casual celebration of colleagues and the interruption of office hierarchy.
Savanna · Cards
This cinematic commercial for Savanna, titled 'Cards', sets a moody, atmospheric tone within the confines of a restaurant after hours. The film follows a group gathering for a poker game, leaning into warm ambient lighting and rich tones to anchor the scene. Produced by Romance Films with creative work by FCB, the spot utilizes live-action techniques to emphasize the camaraderie and tension of the setting. The narrative centers on a quiet, dimly lit environment, using intentional low-key lighting to highlight the focus of the players and their interaction with the product.
Savanna · Sharpshooter Black
Savanna’s Sharpshooter Black campaign is a commercial spot centering on a high-stakes game of pool in a classic, dimly lit pub setting. Produced by Romance Films with agency FCB, the narrative follows a group of friends as they gather around a green table, capturing a moment of focus and anticipation. The execution relies on a moody, earthy color palette and warm ambient lighting to establish the interior atmosphere. The live-action technique emphasizes the details of the environment, from the wooden paneling of the walls to the candid expressions of the onlookers, grounding the brand within a familiar social space.
Savanna · Motorbike
Savanna's 'Motorbike' commercial, produced by Romance Films with agency FCB, presents a narrative set within a dimly lit bar. The film focuses on an unexpected disruption to the evening, where a motorcyclist in high-visibility gear drives directly into the tavern, shifting the focus of the patrons. Characterized by a gritty, cinematic aesthetic, the project utilizes moody lighting and neon accents to define the environment. This live-action commercial leans into a dramatic atmosphere, emphasizing the interior tavern details and the interaction between the subjects and their surroundings.
Savanna · JEAN - Survivor
This campaign for Savanna, titled 'JEAN - Survivor,' presents a commercial spot set within a bustling, warmly lit bar. The narrative centres on a bartender tending to a diverse group of patrons, capturing a social atmosphere that leans into a cinematic aesthetic. Produced by Romance Films with creative development from Grey, the live-action technique uses natural interactions to frame the brand's presence in the food and beverage space. The execution relies on high-contrast cinematic lighting to define the interior environment and the exchanges between the characters.
Savanna · Monkey
Savanna’s Monkey spot introduces a character-driven narrative set within a dimly lit, atmospheric pub. The live-action commercial highlights the interplay between a relaxed patron and an unexpected bartender, grounding the scene in a traditional tavern setting filled with warm lighting and detailed bar shelves. Produced by Romance Films, the film leans into a domestic, intimate aesthetic to frame the encounter. The execution balances subtle visual storytelling with a focus on the tavern environment.
Savanna · Birds
Savanna’s latest commercial, 'Birds,' depicts a vibrant, sun-drenched social gathering at an outdoor bar. The film captures an interaction between a patron and an unexpected visitor, emphasizing a relaxed atmosphere through a warm, natural lighting palette. The production, developed by agency WPP Liquid, utilizes live-action techniques and dynamic framing to spotlight the spontaneous energy of the setting. Romance Films managed the production for this campaign, which leans into a polished, commercial aesthetic.
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