Savanna: Dumbbell
Brand
Date
Jan 2025
Description
Savanna's 'Dumbbell' commercial spot explores themes of balance, featuring a protagonist who navigates the intersection of home exercise and downtime. The production, developed by creative agency TBWA Hunt Lascaris Johannesburg, depicts a living room setting where workout routines meet a casual snack break. The project utilizes a live-action technique to capture the scene, characterized by warm lighting and a cinematic finish. Production services were provided by Darling Films, with post-production by Post Modern and sound design by Tiger Fight.
Style
Horizontal, Cinematic, Warm
Industries
Color
Charcoal
Beige
Pure White
Background
Living Room
Context
TVC / TV Commercial
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