Savanna
Dumbbell
Brand
ProjectDumbbell
Date
Jan 2025
Description
This commercial spot for Savanna, titled Dumbbell, explores the intersection of fitness and leisure. Produced by Darling Films and developed by creative agency TBWA Hunt Lascaris Johannesburg, the film features a protagonist balancing an intense indoor workout with a brief, focused break for a meal. The piece utilizes warm lighting and a cinematic aesthetic to ground the narrative in a domestic setting. Post-production handled by Post Modern and sound design by Tiger Fight complement the live-action technique, maintaining a cohesive rhythm throughout the sequence.
Style
Horizontal, Cinematic, Warm
Industries
Alcoholic Beverages
Color
Charcoal
Beige
Pure White
Background
Living Room
Context
TVC / TV Commercial
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