Savanna: Demure
Brand
Date
Jan 2025
Description
Savanna introduces the 'Demure' commercial, a campaign set within a sunlit, curated bedroom space. The film follows a character as she prepares for the day, emphasizing quiet composure through controlled movement and detailed interior styling. Produced by Darling Films - South Africa with creative leadership from TBWA Hunt Lascaris Johannesburg, the project utilizes a cinematic, live-action technique to establish its aesthetic. Post-production and sound design were completed by Post Modern and Tiger Fight, respectively, to round out the alcoholic beverage spot.
Style
Vertical, Cinematic, Warm
Industries
Color
Pure White
Beige
Background
Bedroom
Context
TVC / TV Commercial
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