Savanna: 5am Club
Brand
Date
Jan 2025
Description
The Savanna 5am Club commercial campaign explores the relatable friction of early mornings. Centered on a protagonist confronting a 5am alarm, the project leans into a moody aesthetic, utilising low-key interior lighting and cool tones to frame a quiet, domestic moment. Produced by Darling Films and developed by agency TBWA Hunt Lascaris Johannesburg, the spot captures a live-action performance that highlights the brand's position within the alcoholic beverages category. Post-production services were handled by Post Modern, with original music and sound design provided by Tiger Fight.
Style
Humorous, Horizontal, Commercial, Moody
Industries
Color
Forest Green
Espresso
Jet Black
Background
Bedroom
Context
TVC / TV Commercial
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