Savanna
5am Club
Brand
Project5am Club
Date
Jan 2025
Description
The 5am Club campaign for Savanna captures a relatable, humorous take on early morning motivations. Centered on a protagonist choosing rest over productivity, the commercial video uses low-key interior lighting and cool tones to frame the narrative within a domestic bedroom setting. Produced by Darling Films with agency work from TBWA Hunt Lascaris Johannesburg, the project utilizes a live-action technique to contrast the expectations of early rising with the reality of a comfortable duvet. Post-production duties were handled by Post Modern, with original music and sound design provided by Tiger Fight.
Style
Humorous, Horizontal, Commercial, Moody
Industries
Alcoholic Beverages
Color
Forest Green
Espresso
Jet Black
Background
Bedroom
Context
TVC / TV Commercial
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