Naked Smoothie

Naked Smoothie · Replay NewLook 15

Naked Smoothie brings a sports-broadcast aesthetic to its latest campaign, Replay NewLook 15. The commercial centers on the high-stakes environment of professional tennis, utilizing a split-screen narrative to connect on-court action with the umpire’s review process. The project leans into a live-action technique, capturing the energy of a stadium crowd and the crisp visual language of a match broadcast. Produced in collaboration with agencies dentsu X and Dentsu Creative US, the spot highlights the brand's product lineup, including Mighty Mango, Green Machine, and Pineapple Paradise, within an outdoor sports setting.

Naked Smoothie · Big News NewLook 15

Naked Smoothie brings a playful energy to the court in this 15-second commercial spot. The project leans into a high-concept aesthetic, capturing a vibrant tennis environment that features a surprise reveal from within a giant tennis ball. Produced by dentsu X and Dentsu Creative US, the campaign utilizes a bright, warm visual palette. The production integrates live-action technique with VFX, showcasing the brand's updated look through a series of interactions between a professional tennis player and the brand's mascot.

Naked Smoothie · Fire 06

Naked Smoothie brings a fresh perspective to the court in the Fire 06 campaign. Featuring professional tennis player Coco Gauff, the commercial video and accompanying stills centre on the athlete against the backdrop of a stadium tennis court. Produced by Dentsu X and Dentsu Creative US, the project employs a live-action technique to capture the subject in a clean, commercial setting. The imagery utilises natural light to maintain a warm aesthetic, highlighting the product integration across the outdoor environment.

Naked Smoothie · Acoustic 06

Naked Smoothie’s Acoustic 06 campaign spotlights a series of outdoor performances set against a sports venue backdrop. The project features tennis player Coco Gauff and a musician, blending brand-led product placement with acoustic musical elements. The creative execution leans into a clean, commercial aesthetic. Utilizing natural light to highlight the stadium setting, the campaign integrates the brand identity through a combination of live-action technique and warm, outdoor imagery.

Naked Smoothie · Get Naked, Get Going