Naked Smoothie
Big News NewLook 15
Brand
ProjectBig News NewLook 15
Date
Feb 2026
Description
Naked Smoothie introduces its latest visual identity through this 15-second commercial spot. The film and supporting campaign imagery lean into a playful, high-concept narrative set against the backdrop of a professional tennis stadium. Featuring live-action technique paired with VFX, the work depicts a surprise arrival on a sun-drenched court during golden hour. The production, spearheaded by agencies dentsu X and Dentsu Creative US, maintains a consistent tone across both static and motion assets, highlighting the brand’s new packaging design within a vibrant sports context.
Style
Horizontal, Commercial, Warm
Industries
Beverages
Background
Sports Venue
Associated creatives
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