Naked Smoothie: Big News NewLook 15
Brand
Date
Feb 2026
Description
Naked Smoothie brings a playful energy to the court in this 15-second commercial spot. The project leans into a high-concept aesthetic, capturing a vibrant tennis environment that features a surprise reveal from within a giant tennis ball. Produced by dentsu X and Dentsu Creative US, the campaign utilizes a bright, warm visual palette. The production integrates live-action technique with VFX, showcasing the brand's updated look through a series of interactions between a professional tennis player and the brand's mascot.
Style
Horizontal, Commercial, Warm
Industries
Background
Sports Venue
Associated creatives
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