Naked Smoothie brings a fresh perspective to the court in the Fire 06 campaign. Featuring professional tennis player Coco Gauff, the commercial video and accompanying stills centre on the athlete against the backdrop of a stadium tennis court.
Produced by Dentsu X and Dentsu Creative US, the project employs a live-action technique to capture the subject in a clean, commercial setting. The imagery utilises natural light to maintain a warm aesthetic, highlighting the product integration across the outdoor environment.
