Naked Smoothie brings a sports-broadcast aesthetic to its latest campaign, Replay NewLook 15. The commercial centers on the high-stakes environment of professional tennis, utilizing a split-screen narrative to connect on-court action with the umpire’s review process.
The project leans into a live-action technique, capturing the energy of a stadium crowd and the crisp visual language of a match broadcast. Produced in collaboration with agencies dentsu X and Dentsu Creative US, the spot highlights the brand's product lineup, including Mighty Mango, Green Machine, and Pineapple Paradise, within an outdoor sports setting.
