Naked Smoothie: Replay NewLook 15
Brand
Date
Feb 2026
Description
Naked Smoothie brings a sports-broadcast aesthetic to its latest campaign, Replay NewLook 15. The commercial centers on the high-stakes environment of professional tennis, utilizing a split-screen narrative to connect on-court action with the umpire’s review process. The project leans into a live-action technique, capturing the energy of a stadium crowd and the crisp visual language of a match broadcast. Produced in collaboration with agencies dentsu X and Dentsu Creative US, the spot highlights the brand's product lineup, including Mighty Mango, Green Machine, and Pineapple Paradise, within an outdoor sports setting.
Style
Horizontal, Commercial
Industries
Color
Navy
Background
Sports Venue
Associated creatives
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