Molson Coors

Molson Coors · Lager Luggage Collection

Molson Coors introduces the Lager Luggage Collection, a campaign centered on the practicalities of travel and beverage preferences. The narrative follows a protagonist in a domestic bedroom setting, contrasting standard packing routines with a humorous approach to prioritizing beer. The execution relies on live-action techniques and natural lighting to maintain a grounded, observational tone. Creative direction and production oversight were provided by Droga5 New York and William McVay, with post-production and VFX handled by Accenture Song. The project integrates elements of humor throughout its commercial format.

Molson Coors · Lager Luggage Collection | Beach House

Molson Coors leans into the arrival of summer with the Lager Luggage Collection campaign, a project highlighting seasonal preparation for outdoor leisure. The piece features a collection of beach-focused accessories and lifestyle essentials designed to complement an afternoon by the water. Shot in a vertical format, the production prioritizes clean, live-action techniques bathed in natural light. Creative direction and production contributions for the project were led by Droga5 New York and William McVay, with additional post-production and music support from Accenture Song and public relations management by Zeno Group.

Molson Coors · Break the Mold

Molson Coors · Sid Lee and Molson Export: Les Depanneurs

Molson Coors · Millerverse Case Study

Molson Coors · Beer Drops Case Study

Molson Coors · The High Stakes Beer Ad

Molson Coors · Miller Lite, Coors Light & Blue Moon - High Stakes Beer Ad

Molson Coors · Bad $#!T to Good $#!T

Molson Coors · High Stakes Beer Ad

Molson Coors · Everyone In

Molson Coors · "Everyone In"