Molson Coors
Lager Luggage Collection | Beach House
May 2026
Molson Coors leans into the arrival of summer with the Lager Luggage Collection campaign, a project highlighting seasonal preparation for outdoor leisure. The piece features a collection of beach-focused accessories and lifestyle essentials designed to complement an afternoon by the water. Shot in a vertical format, the production prioritizes clean, live-action techniques bathed in natural light. Creative direction and production contributions for the project were led by Droga5 New York and William McVay, with additional post-production and music support from Accenture Song and public relations management by Zeno Group.
Lifestyle, Vertical, Action, Clean
Natural light
Alcoholic Beverages
Road
Advertising Campaign, Social Media / Short Form Video
