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Molson Coors Lager Luggage Collection | Beach House 2026

About

Molson Coors leans into the arrival of summer with the Lager Luggage Collection campaign, a project highlighting seasonal preparation for outdoor leisure. The piece features a collection of beach-focused accessories and lifestyle essentials designed to complement an afternoon by the water. Shot in a vertical format, the production prioritizes clean, live-action techniques bathed in natural light. Creative direction and production contributions for the project were led by Droga5 New York and William McVay, with additional post-production and music support from Accenture Song and public relations management by Zeno Group.

Brand

Molson Coors

Credits

Droga5 New York
Agency / Creative
Droga5 New York
Music / Sound
Accenture Song
Post Production / VFX
William McVay
Production
Zeno Group
PR

Industries

Alcoholic Beverages

Styles

LifestyleVerticalActionClean

Techniques

Natural light
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