Minute Maid

Minute Maid · Neighbour Stare Down

Minute Maid leans into a suburban visual narrative for its Neighbour Stare Down campaign. The commercial centres on a quiet, humorous moment between two residents, captured with a bright, polished aesthetic that emphasizes the beverage in a relaxed, sun-drenched setting. Developed by the agency team at WPP Open X with production by Ridley Scott Associates LA, the spot utilizes live-action technique and natural light to maintain a warm, grounded atmosphere. The project highlights the product within a familiar, everyday context, focusing on the interplay between the two characters.

Minute Maid · Ready But Not

Minute Maid explores the nuances of the morning routine in their latest commercial spot, Ready But Not. The campaign captures the domestic interplay between a protagonist and their surroundings, anchoring the narrative in a contemporary kitchen setting. Developed by WPP Open X with production by Ridley Scott Associates LA, the project leans into a clean, natural light aesthetic. The live-action commercial highlights an everyday domestic moment, utilizing a warm visual palette to frame the beverage within a relatable, modern lifestyle context.

Minute Maid · Bring the Enthusiasm

Minute Maid leans into a lifestyle-focused approach for the 'Bring the Enthusiasm' campaign, highlighting their Zero Sugar Mango Passion range. The spot centres on a domestic setting, capturing a morning routine with a focus on natural light and a clean, warm aesthetic. The production was facilitated by Ridley Scott Associates LA, with creative work handled by WPP Open X. The commercial utilises live-action techniques to frame the product within a relatable home environment.

Minute Maid, Action Bronson · For Every Side of Your Good Time | All of Yous :40

Minute Maid and Action Bronson collaborate on the project 'For Every Side of Your Good Time,' a live-action commercial spot. The film captures an outdoor social gathering featuring Bronson, shifting between direct-to-camera dialogue and scenes of food preparation. The production, supported by Gravy Films and What's For Lunch Media, maintains a warm visual tone throughout the horizontal edit. Post-production and color grading were handled by Royal Muster, What's For Lunch Media, and Rodeo FX, with an original music score provided by William McVay.

Minute Maid · Filled With Life

Minute Maid · The Roots | Minute Maid Making Of

Minute Maid · Just Like You

Minute Maid · Little League