Minute Maid

Neighbour Stare Down

Date

Jul 2026

Description

Minute Maid engages in a humorous take on suburban living with the 'Neighbour Stare Down' campaign. Directed by the team at Ridley Scott Associates LA with creative work from WPP Open X, the project centres on a lighthearted interaction between neighbours during a bright, sunny day. The commercial leans into a polished, live-action aesthetic, utilizing natural light to capture the outdoor setting. The narrative highlights the product within a relatable domestic environment, showcasing the Minute Maid Zero Sugar Lemonade in a standard commercial format.

Style

Horizontal, Commercial, Warm, Polished

Techniques

Natural light

Industries

Beverages

Color

Beige

Denim

Background

House

Context