Minute Maid
Neighbour Stare Down
Brand
ProjectNeighbour Stare Down
Date
Jul 2026
Description
Minute Maid leans into a suburban visual narrative for its Neighbour Stare Down campaign. The commercial centres on a quiet, humorous moment between two residents, captured with a bright, polished aesthetic that emphasizes the beverage in a relaxed, sun-drenched setting. Developed by the agency team at WPP Open X with production by Ridley Scott Associates LA, the spot utilizes live-action technique and natural light to maintain a warm, grounded atmosphere. The project highlights the product within a familiar, everyday context, focusing on the interplay between the two characters.
Style
Horizontal, Commercial, Warm, Polished
Techniques
Natural light
Industries
Beverages
Color
Beige
Denim
Background
House
Context
TVC / TV Commercial
Associated creatives
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