Minute Maid
Ready But Not
Brand
ProjectReady But Not
Date
Jul 2026
Description
Minute Maid explores the nuances of the morning routine in their latest commercial spot, Ready But Not. The campaign captures the domestic interplay between a protagonist and their surroundings, anchoring the narrative in a contemporary kitchen setting. Developed by WPP Open X with production by Ridley Scott Associates LA, the project leans into a clean, natural light aesthetic. The live-action commercial highlights an everyday domestic moment, utilizing a warm visual palette to frame the beverage within a relatable, modern lifestyle context.
Style
Horizontal, Commercial, Warm, Clean
Techniques
Natural light
Industries
Beverages
Color
Rust
Pure White
Background
Kitchen
Context
TVC / TV Commercial
Associated creatives
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