Minute Maid
Bring the Enthusiasm
Brand
ProjectBring the Enthusiasm
Date
Jul 2026
Description
Minute Maid leans into a lifestyle-focused approach for the 'Bring the Enthusiasm' campaign, highlighting their Zero Sugar Mango Passion range. The spot centres on a domestic setting, capturing a morning routine with a focus on natural light and a clean, warm aesthetic. The production was facilitated by Ridley Scott Associates LA, with creative work handled by WPP Open X. The commercial utilises live-action techniques to frame the product within a relatable home environment.
Style
Horizontal, Commercial, Warm, Clean
Techniques
Natural light
Industries
Beverages
Color
Forest Green
Cream
Golden Yellow
Background
Living Room
Context
TVC / TV Commercial
Associated creatives
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