Minute Maid leans into a lifestyle-focused approach for the 'Bring the Enthusiasm' campaign, highlighting their Zero Sugar Mango Passion range. The spot centres on a domestic setting, capturing a morning routine with a focus on natural light and a clean, warm aesthetic.
The production was facilitated by Ridley Scott Associates LA, with creative work handled by WPP Open X. The commercial utilises live-action techniques to frame the product within a relatable home environment.
