Bring the Enthusiasm
ProjectBring the Enthusiasm
Date
Jul 2026
Description
Minute Maid launches its latest beverage commercial, 'Bring the Enthusiasm,' featuring a vibrant, sunlit aesthetic that centers on the product within a cozy, domestic setting. The spot captures the everyday interaction of pouring and enjoying the juice, leaning into a naturalistic portrayal of the brand experience. Produced by Ridley Scott Associates LA with agency support from WPP Open X, the campaign utilizes a clean, live-action technique to highlight the beverage across various product-focused shots. The warm daylight and simplified composition emphasize the refreshing nature of the drink in a home environment.
Style
Horizontal, Commercial, Warm, Clean
Techniques
Natural light
Industries
Beverages
Color
Forest Green
Cream
Golden Yellow
Background
Living Room
Context
TVC / TV Commercial
Associated creatives
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