Marvel
Marvel's blockbuster campaigns, cross-media activations and cinematic universe storytelling
Featured Marvel projects
This week's top Marvel projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
CocaCola, Marvel · The Heroes
Coca-Cola and Marvel collaborate on 'The Heroes,' a commercial project that bridges live-action narrative with vibrant animation. The spot opens within the grounded, dimly lit setting of a comic book store before shifting into high-energy superhero sequences featuring city-wide combat and dynamic character movement. Produced with creative input from agencies Ogilvy North America and GUT, the project employs dramatic lighting and rich color contrast to define its visual identity. By blending live-action technique with layered VFX and stylized animation, the work creates a transition between the everyday world and a heightened cinematic aesthetic.
Marvel · "Dream On"
Marvel’s 'Dream On' commercial leans into the intersection of everyday suburban life and childhood imagination. Centered on an interaction between two generations, the narrative bridges a domestic setting with moments of outdoor play to explore the enduring appeal of superhero storytelling. Produced by 8th Street Productions with creative support from agency Scopely, the film utilizes natural light and a deliberate, warm cinematic color grading. The live-action technique emphasizes the nostalgic tone of the project, highlighting the connection between the reality of the present and the fantasy of the game.
Marvel, ESPN · Thunderbolts*
Marvel and ESPN collaborate on this promotional campaign for Thunderbolts, featuring a cross-promotional dialogue between Red Guardian and a civilian character. Directed by Stept Studios, the spot employs cinematic lighting to establish a grounded, domestic tone within a modern apartment setting. The piece utilizes live-action technique to blend character-specific hero branding with the aesthetic of everyday media advertising. By focusing on conversational framing and a casual interaction centered on sports-themed packaging, the project integrates narrative elements across broadcast and digital entertainment channels.
M&M's, Marvel · They're Here and Audition
M&M's and Marvel collaborate on this promotional campaign featuring the confectionery mascots as they navigate comedic auditions at Marvel Studios. The narrative follows the characters through a series of lighthearted interactions as they attempt to step into the roles of iconic superheroes like Deadpool and Wolverine. Produced with a focus on high-fidelity visual integration, the work leans into polished 3D render / CGI techniques to blend the distinct aesthetics of both franchises. The scenes utilise studio lighting and set-based staging to maintain a narrative continuity that bridges the two brands.
Marvel · Thor The Dark World - TV Spot 1
This cinematic TV spot for Marvel’s Thor: The Dark World highlights the film’s high-budget production through a series of intense, action-packed sequences. Featuring Thor and Jane Foster, the spot captures pivotal narrative moments set against urban and industrial backdrops. The edit leans into a moody aesthetic, utilizing dark color grading and swift character movements to establish the scale of the film's environmental destruction. Sound design, crafted by MAS-Music and Strategy, underscores the tension throughout the piece, grounding the live-action sequences in a high-stakes atmosphere.
Marvel · The Guardians of the Galaxy The Holiday Special
The Guardians of the Galaxy The Holiday Special for Marvel delivers a narrative segment set within a bustling, rustic alien marketplace. The production captures an interaction between two central characters, framed by industrial architectural details and a dense, crowded environment. Produced by Sarofsky, the work utilizes live-action techniques to build its cinematic atmosphere. The scene leans into raw, textured environments, utilizing atmospheric lighting to ground the science fiction setting.
Hasbro, Marvel · Wakanda Forever
Hasbro and Marvel collaborate on this commercial for Wakanda Forever, presenting a series of futuristic action gear and technology. The spot features young actors engaging with interactive displays and detailed power props within a sleek, minimalist laboratory setting. Produced with post-production and visual effects by Nice Shoes, the project utilizes clean live-action cinematography to emphasize the high-tech elements of the featured equipment. The aesthetic focuses on architectural clarity and dynamic movement to showcase the intricate designs of the collection.
Marvel, Samsung · Galaxy S23 Ultra x Marvel Loki
This collaboration between Samsung and Marvel promotes the Galaxy S23 Ultra through a cinematic narrative. The spot traverses a retro-styled corporate environment and a dark, moody cityscape, using live-action technique to ground the integration of the device within the Loki series universe. The production features atmospheric art direction and contrasting lighting, shifting from warm office interiors to the desaturated, cool tones of night-time street scenes. Visual effects and portals are used to bridge these environments, highlighting the smartphone's integration into the dramatic storyline. Production services were provided by Chromista, with editorial by The Den Editorial and visual effects by The Mill LA.
Marvel · Thor: Tales of Asgard
Marvel presents the opening title sequence for Thor: Tales of Asgard. This cinematic animation leans into an aesthetic inspired by medieval cartography, utilising aged parchment textures, ink-style illustrations, and constellation-inspired line work. The sequence integrates live-action techniques with motion graphics, where vibrant red banners unfurl to reveal project credits. The visual tone is anchored by serif typography and floating particulate effects, maintaining a high-fantasy atmosphere throughout the production. Post-production and VFX were handled by Nice Shoes.
Marvel · "Your Collection"
Marvel’s campaign titled Your Collection explores the evolving nature of fandom through a cinematic live-action narrative. The commercial centers on a domestic exchange between a father and son, juxtaposing modern digital engagement with the tangible history of vintage comic books. Developed by agency Scopely and produced by 8th Street Productions, the spot utilizes a balance of warm and cool interior lighting to shift between contemporary and nostalgic settings. The narrative highlights character interactions and dialogue to ground the brand within an intergenerational context.
Heinz, Marvel · Can't Unsee It Case Study
Heinz and Marvel team up for a tongue-in-cheek campaign highlighting the unexpected visual parallels between the classic condiment duo and the iconic suits worn by Deadpool and Wolverine. The project, conceptualized by Rethink, uses a series of montage clips and quick-cut comparisons to lean into the brand’s distinct color palette. Employing a cinematic, polished live-action technique, the film utilizes dynamic text overlays and slow motion to underscore the humorous observation that the red of the iconic ketchup bottle and the vibrant yellow of the mustard mirror the heroes' costumes. This collaboration marks a creative integration between the CPG and entertainment industries.
Zillow, Marvel · Tour the Baxter Building | Get inside Marvel Studios’ The Fantastic Four: First Steps with Zillow
Zillow partners with Marvel Studios to present a real estate walkthrough of the Baxter Building, a central location in the film Marvel Studios’ The Fantastic Four: First Steps. The campaign blends live-action cinematography with intricate set dressing to ground the comic-book landmark within the real estate platform’s familiar digital listing format. The production team utilizes cinematic lighting and extensive VFX, provided by Universal Production Partners, to bridge the gap between archival retro aesthetics and modern interior design. With production by Chromista and Salt Film, and sound design by Lime Studios, the film delivers a playful deep-dive into this retro-futuristic property.
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