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Marvel, Samsung: Galaxy S23 Ultra x Marvel Loki

Brands
Marvel Samsung
Date

Nov 2023

Description

This collaboration between Samsung and Marvel promotes the Galaxy S23 Ultra through a cinematic narrative. The spot traverses a retro-styled corporate environment and a dark, moody cityscape, using live-action technique to ground the integration of the device within the Loki series universe. The production features atmospheric art direction and contrasting lighting, shifting from warm office interiors to the desaturated, cool tones of night-time street scenes. Visual effects and portals are used to bridge these environments, highlighting the smartphone's integration into the dramatic storyline. Production services were provided by Chromista, with editorial by The Den Editorial and visual effects by The Mill LA.

Style

Horizontal, Cinematic, Desaturated

Techniques

VFX / visual effects

Industries
Streaming Platforms
Color
Camel
Jet Black
Background

Office

Context

Advertising Campaign, TVC / TV Commercial

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