Logo

Heinz, Marvel: Can't Unsee It Case Study

Brands
Heinz Marvel
Date

Jun 2025

Description

Heinz and Marvel team up for a tongue-in-cheek campaign highlighting the unexpected visual parallels between the classic condiment duo and the iconic suits worn by Deadpool and Wolverine. The project, conceptualized by Rethink, uses a series of montage clips and quick-cut comparisons to lean into the brand’s distinct color palette. Employing a cinematic, polished live-action technique, the film utilizes dynamic text overlays and slow motion to underscore the humorous observation that the red of the iconic ketchup bottle and the vibrant yellow of the mustard mirror the heroes' costumes. This collaboration marks a creative integration between the CPG and entertainment industries.

Style

Horizontal, Cinematic, Polished

Techniques

Slow motion

Industries
CPG / Packaged Food
Color
Crimson
Golden Yellow
Context

Brand Film / Corporate Video

5000+ creatives to discover

Sign up to gain access to the entire directory. It’s free.

Visie is a curated library of creative professionals.
Trusted by