Marvel: "Your Collection"
Brand
Date
Sep 2024
Description
Marvel’s campaign titled Your Collection explores the evolving nature of fandom through a cinematic live-action narrative. The commercial centers on a domestic exchange between a father and son, juxtaposing modern digital engagement with the tangible history of vintage comic books. Developed by agency Scopely and produced by 8th Street Productions, the spot utilizes a balance of warm and cool interior lighting to shift between contemporary and nostalgic settings. The narrative highlights character interactions and dialogue to ground the brand within an intergenerational context.
Style
Horizontal, Cinematic
Industries
Background
Living Room
Context
TVC / TV Commercial
Associated creatives
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.