MAACO

MAACO · Living with Damage - Roommates

In this comedic commercial for Maaco, the agency Dagger explores the frustration of unresolved vehicle repairs through the lens of domestic absurdity. The spot titled 'Living with Damage - Roommates' anthropomorphizes a dented and scratched blue car door, positioning it as an intrusive housemate that occupies the sofa, joins dinner, and intrudes on private moments in the bathroom. Utilizing a live-action technique with cinematic framing and clean natural interior lighting, the project leans into a humorous narrative to highlight the everyday inconvenience of automotive damage. By treating the damaged panel as a physical burden within a cozy home setting, the film illustrates the visual impact of road wear in a relatable, narrative-driven campaign.

MAACO · Living with Damage - Date

This commercial spot for MAACO, titled 'Living with Damage - Date,' explores the consequences of vehicle neglect through a comedic domestic lens. Created by agency Dagger, the narrative follows a couple returning to their apartment to discover a damaged car door sitting in their living room, effectively bringing the reality of automotive repairs into a residential space. The production utilizes live-action storytelling to contrast the disarray of a cluttered home with the professional environment of a MAACO service center. The visual treatment focuses on natural interior lighting and warm tones to ground the surreal premise within a realistic cinematic setting.

MAACO · Still The One

MAACO presents Still The One, a commercial automotive campaign capturing the role of vehicles in daily life. The production transitions between hardworking delivery tasks and family road trips, placing diverse individuals in residential and urban environments. Directed by William McVay, the project utilizes cinematic framing and natural light to emphasize the connection between drivers and their cars. The piece focuses on themes of reliability and memory, using live-action technique to ground the narrative in relatable, everyday scenarios.

MAACO · Join the Upside: Old Red

MAACO · 2021 Anthem