MAACO
Still The One
Brand
ProjectStill The One
Date
Apr 2026
Description
MAACO presents Still The One, a commercial automotive campaign capturing the role of vehicles in daily life. The production transitions between hardworking delivery tasks and family road trips, placing diverse individuals in residential and urban environments. Directed by William McVay, the project utilizes cinematic framing and natural light to emphasize the connection between drivers and their cars. The piece focuses on themes of reliability and memory, using live-action technique to ground the narrative in relatable, everyday scenarios.
Style
Horizontal, Commercial, Cinematic, Warm
Techniques
Natural light
Industries
Mass Market Automotive
Context
TVC / TV Commercial
Associated creatives
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