MAACO presents Still The One, a commercial automotive campaign capturing the role of vehicles in daily life. The production transitions between hardworking delivery tasks and family road trips, placing diverse individuals in residential and urban environments.
Directed by William McVay, the project utilizes cinematic framing and natural light to emphasize the connection between drivers and their cars. The piece focuses on themes of reliability and memory, using live-action technique to ground the narrative in relatable, everyday scenarios.
