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MAACO: Living with Damage - Roommates

Brand
MAACO
Date

Jun 2026

Description

In this comedic commercial for Maaco, the agency Dagger explores the frustration of unresolved vehicle repairs through the lens of domestic absurdity. The spot titled 'Living with Damage - Roommates' anthropomorphizes a dented and scratched blue car door, positioning it as an intrusive housemate that occupies the sofa, joins dinner, and intrudes on private moments in the bathroom. Utilizing a live-action technique with cinematic framing and clean natural interior lighting, the project leans into a humorous narrative to highlight the everyday inconvenience of automotive damage. By treating the damaged panel as a physical burden within a cozy home setting, the film illustrates the visual impact of road wear in a relatable, narrative-driven campaign.

Style

Humorous, Horizontal, Cinematic, Clean

Industries

Luxury Automotive

Background

Living Room

Context

TVC / TV Commercial

Associated creatives

Dagger
DaggerAgency / Creative
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