MAACO
Living with Damage - Roommates
Brand
Date
Jun 2026
Description
In this comedic commercial for Maaco titled 'Living with Damage - Roommates,' the agency Dagger explores the frustration of vehicle repairs through an absurd, anthropomorphic lens. The spot depicts a man sharing his home with a physical, dented blue car door that occupies space in his living room, kitchen, and bathroom. Utilizing a live-action technique with cinematic framing, the film highlights the intrusion of the damaged part in daily routines. The project employs natural interior lighting to ground the surreal premise, keeping the visual style clean while emphasizing the narrative metaphor for unresolved automotive damage.
Style
Humorous, Horizontal, Cinematic, Clean
Industries
Luxury Automotive
Background
Living Room
Context
TVC / TV Commercial
Associated creatives
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