MAACO
Living with Damage - Date
Brand
ProjectLiving with Damage - Date
Date
Jun 2026
Description
MAACO brings a touch of the absurd to their latest automotive repair campaign, 'Living with Damage - Date.' The commercial spot, developed by agency Dagger, pivots from a standard service narrative to a comedic domestic scene, contrasting a chaotic, clutter-filled living room with the precise professional restoration of a damaged vehicle. Utilizing live-action storytelling and warm, natural interior lighting, the campaign leans into a cinematic visual style to illustrate the scale of vehicle repair. The narrative follows a couple discovering a vehicle door on their sofa before transitioning to the functional, clean environment of a repair facility.
Style
Horizontal, Cinematic
Industries
Luxury Automotive
Color
Navy
Beige
Jet Black
Background
Living Room
Context
TVC / TV Commercial
Associated creatives
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