Joop
Featured Joop projects
This week's top Joop projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project Joop · Joop! Spring/Summer 2026 Campaign
For the Joop! Spring/Summer 2026 campaign, the luxury fashion house delivers a masterclass in aspirational, high-end travel aesthetics, perfectly encapsulating the essence of a sun-drenched Mediterranean escape. Photographed by Andreas Ortner, the series leans into a polished editorial style that emphasizes tactile luxury through an exploration of light, texture, and sophisticated silhouettes. Featuring models Gianluca Alessi and Kim Riekenberg, the imagery moves fluidly between intimate portraiture and expansive outdoor commercial shots, capturing the duo against a backdrop of rugged stone walls, coastal roads, and vintage convertibles. Under the discerning eye of stylist Lynn Schmidt, the wardrobe showcases a curated selection of tailored blazers, crisp linen staples, and minimalist swimwear, all punctuated by high-shine gold accents and leather accessories. The collection of images relies heavily on the evocative power of natural light, which is utilized here to cast crisp, architectural shadows and highlight the sun-kissed skin of the subjects. By blending structured tailoring with the relaxed, effortless vibe of a summer holiday, the campaign reads as both aspirational and deeply rooted in contemporary fashion house heritage. This project is a standout example of lifestyle storytelling, where each composition—from the close-up focus on intricate timepieces to the wide-angle shots on the beach—serves to reinforce a singular, cohesive vision of modern, European luxury.
Project Joop · JOOP! Lookbook Spring/Summer 2026
The JOOP! Spring/Summer 2026 lookbook presents a relaxed, resort-inspired vision for the upcoming season. Captured by photographer Benjamin Werner, the collection leans into a mix of casual denim staples and intricate knitwear, set against a high-key, minimalist studio environment that emphasizes the tactile quality of the fabrics. The aesthetic is defined by a clean, commercial visual language, utilising soft, even lighting to highlight layered patterns and earth-toned palettes. Featuring models Callum Simpson, Jack Pililaau, Myriam Tran, Natasja Madsen, Sarah Dewi, and Willie Fidelis, the series moves between vibrant colour portraiture and stark monochrome photography. The styling incorporates classic streetwear elements—including pinstriped tailoring, botanical prints, and geometric-knit shirts—accessorised with beaded jewellery, raffia textures, and casual leisure gear like skateboards and vintage audio equipment.
Project Joop · JOOP! Lookbook Fall 2026
The Joop Fall 2026 lookbook delivers a comprehensive presentation of contemporary menswear and womenswear, captured through a clean, minimalist lens. Photographed by Benjamin Werner, the series utilizes soft, diffused studio lighting against neutral grey seamless backdrops to prioritize the structural tailoring and textural quality of the collection. The imagery showcases a versatile aesthetic, oscillating between sharp, formal suiting and relaxed, casual silhouettes. Key looks feature monochromatic ensembles, structured outerwear, and coordinated denim, punctuated by artisanal details like floral jacquard patterns and quilted accessories. Models Alice Ferazzoli and Marco Bellotti anchor the campaign, their poised, controlled presence lending a polished, editorial feel to the commercial catalog.
Project Joop · JOOP! Lookbook S/S 26
The JOOP! Spring/Summer 2026 lookbook presents a polished and minimalist vision for the season, captured through a series of crisp studio portraits. Photographer Benjamin Werner employs a versatile lighting approach, shifting between soft, diffused illumination and sharp, direct flash to accentuate the tactile qualities of the collection's diverse fabrics—ranging from smooth leather and suede to quilted outerwear and tailored wool blends. Featuring model Amerigo Valenti, the imagery highlights a clean, contemporary aesthetic that balances structured formalwear with relaxed, smart-casual silhouettes. The photography maintains a consistent focus on precise tailoring and refined styling details, utilizing neutral seamless backgrounds to keep the emphasis entirely on the seasonal garments and minimalist design language.
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