Joop

Apr 2025

The JOOP! Spring/Summer 2026 lookbook presents a polished, minimalist vision of contemporary apparel. Captured through the lens of photographer Benjamin Werner, the series emphasizes structured tailoring and clean lines, alternating between sharp, directional hard lighting and soft, even studio illumination. The collection features model Amerigo Valenti in a range of versatile menswear, from leather outerwear and tailored suits to knitwear and denim. The imagery leans into a modern aesthetic, utilizing clean, neutral studio backgrounds to highlight tactile fabric details such as suede, quilted textiles, and precise stitching. This editorial-focused campaign prioritizes a refined silhouette, balancing classic menswear cues with updated, layered ensembles.

Vertical, Clean

White Seamless

Lookbook