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Joop: JOOP! Lookbook S/S 26

Brand
Joop
Date

Apr 2025

Description

The JOOP! Spring/Summer 2026 lookbook presents a polished and minimalist vision for the season, captured through a series of crisp studio portraits. Photographer Benjamin Werner employs a versatile lighting approach, shifting between soft, diffused illumination and sharp, direct flash to accentuate the tactile qualities of the collection's diverse fabrics—ranging from smooth leather and suede to quilted outerwear and tailored wool blends. Featuring model Amerigo Valenti, the imagery highlights a clean, contemporary aesthetic that balances structured formalwear with relaxed, smart-casual silhouettes. The photography maintains a consistent focus on precise tailoring and refined styling details, utilizing neutral seamless backgrounds to keep the emphasis entirely on the seasonal garments and minimalist design language.

Style

Vertical, Clean

Background

White Seamless

Context

Lookbook

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