Joop: JOOP! Lookbook Spring/Summer 2026

Jun 2025

The JOOP! Spring/Summer 2026 lookbook presents a relaxed, resort-inspired vision for the upcoming season. Captured by photographer Benjamin Werner, the collection leans into a mix of casual denim staples and intricate knitwear, set against a high-key, minimalist studio environment that emphasizes the tactile quality of the fabrics. The aesthetic is defined by a clean, commercial visual language, utilising soft, even lighting to highlight layered patterns and earth-toned palettes. Featuring models Callum Simpson, Jack Pililaau, Myriam Tran, Natasja Madsen, Sarah Dewi, and Willie Fidelis, the series moves between vibrant colour portraiture and stark monochrome photography. The styling incorporates classic streetwear elements—including pinstriped tailoring, botanical prints, and geometric-knit shirts—accessorised with beaded jewellery, raffia textures, and casual leisure gear like skateboards and vintage audio equipment.

Vertical, Clean

White Seamless

Lookbook