Joop

Jun 2025

The JOOP! Spring/Summer 2026 lookbook presents a collection defined by relaxed resortwear and elevated streetwear, captured through a series of clean, minimalist studio portraits. Photographer Benjamin Werner utilizes soft, even studio lighting to emphasize the tactile qualities of the range, spanning light-wash denims, open-knit textures, and intricate geometric-patterned shirts. The imagery follows a consistent, high-key commercial aesthetic, alternating between individual portraits and group shots that highlight the collection's versatile styling. Throughout the series, models including Willie Fidelis and Callum Simpson appear in coordinating casual ensembles that channel a vacation-ready palette of olive, cream, dusty rose, and indigo. Styling details across the lookbook integrate subtle accessories such as woven bucket hats, beaded necklaces, and vintage-inspired props like boomboxes and longboards. By alternating between crisp, full-color compositions and stark monochrome portraiture, the project maintains a focused editorial feel while showcasing the collection's fabric drape and seasonal silhouettes.

Vertical, Clean

White Seamless

Lookbook