Joop: JOOP! Lookbook Fall 2026

Oct 2025

The Joop Fall 2026 lookbook delivers a comprehensive presentation of contemporary menswear and womenswear, captured through a clean, minimalist lens. Photographed by Benjamin Werner, the series utilizes soft, diffused studio lighting against neutral grey seamless backdrops to prioritize the structural tailoring and textural quality of the collection. The imagery showcases a versatile aesthetic, oscillating between sharp, formal suiting and relaxed, casual silhouettes. Key looks feature monochromatic ensembles, structured outerwear, and coordinated denim, punctuated by artisanal details like floral jacquard patterns and quilted accessories. Models Alice Ferazzoli and Marco Bellotti anchor the campaign, their poised, controlled presence lending a polished, editorial feel to the commercial catalog.

Vertical, Clean

Soft Light

Grey Seamless

Lookbook