Joop

Oct 2025

The JOOP! Lookbook for Fall 2026 presents a clean, minimalist approach to seasonal fashion, documenting a wide range of silhouettes across both womenswear and menswear. Photographed by Benjamin Werner, the collection leans into a neutral color palette punctuated by vibrant chartreuse and soft pink tones, emphasizing contemporary tailoring and textural variety. Featuring models Alice Ferazzoli and Marco Bellotti, the project utilizes a consistent studio environment with soft, diffused lighting to focus on garment construction and fabric details. The imagery ranges from polished suits and structured trench coats to relaxed denim and floral-print dresses, maintaining a professional, commercial aesthetic throughout the series.

Vertical, Clean

Soft Light

Menswear

Grey Seamless

Lookbook