ITV

ITV · Idents Ladders

ITV · Brand Film 2026

ITV presents a 2026 brand film that leans into a high-concept theatrical narrative. Set within a fictional medieval world, the broadcast media project features live-action sequences involving large crowds and elaborate set design, shifting between stage performances and expansive outdoor vistas. Produced by Stink Films in collaboration with ITV Creative, the film utilizes a raw aesthetic and cinematic grading to define its visual tone. Post-production and VFX were managed by RASCAL and Stray London, with sound design and original music provided by Soundtree. Cabin Edit also contributed to the production, supporting the film's immersive scale.

ITV · There's No Place Like ITV - BTS

ITV · Brand Identity

Studio Kiln developed a comprehensive brand identity for the broadcast network ITV. The project focuses on creating a unified visual standard across both digital and physical touchpoints, transitioning from fragmented channel branding to a consolidated master brand system. The execution relies on a modern aesthetic featuring a custom display typeface, clean typography, and a vibrant color palette of lime green, dark charcoal, and yellow. The design system utilizes motion graphics and dynamic graphic framing to integrate promotional imagery, cast portraits, and episodic content seamlessly. Media applications range from outdoor advertisements and public transit displays to digital broadcast identifiers and in-home screen mockups. The identity incorporates various commercial techniques, including motion-led transitions and long-exposure photography in urban environments, to ensure a cohesive presentation across all network platforms.

ITV · Saturday Night on ITV

ITV presents Saturday Night on ITV, a broadcast campaign designed to capture the energy of a residential weekend. The promotional video leans into a live-action technique, focusing on candid family interactions across a home environment. The commercial, produced by Iconoclast UK with creative direction from ITV Creative, uses warm lighting to ground the domestic setting. The narrative follows members of a household as they move through the kitchen and hallways, emphasizing everyday moments.

ITV · Idents Lanterns

ITV · Idents Bike

ITV · Idents Lake

ITV · Idents Dodgems

ITV · Idents

ITV · 99 To Beat

ITV · Genius Game