ITV presents a 2026 brand film that leans into a high-concept theatrical narrative. Set within a fictional medieval world, the broadcast media project features live-action sequences involving large crowds and elaborate set design, shifting between stage performances and expansive outdoor vistas.
Produced by Stink Films in collaboration with ITV Creative, the film utilizes a raw aesthetic and cinematic grading to define its visual tone. Post-production and VFX were managed by RASCAL and Stray London, with sound design and original music provided by Soundtree. Cabin Edit also contributed to the production, supporting the film's immersive scale.
