ITV
Saturday Night on ITV
Brand
ProjectSaturday Night on ITV
Date
Jan 2025
Description
ITV presents Saturday Night on ITV, a broadcast promotional campaign that highlights the network's weekend programming. The commercial focuses on a domestic narrative, moving through a residential home to capture spontaneous family interactions. Shot with a warm, live-action technique, the film features everyday scenarios ranging from kitchen preparation to casual moments on staircases. The production was spearheaded by ITV Creative and produced by Iconoclast UK, with post-production and sound handled by No.8ldn and editorial work by Cabin Edit.
Style
Horizontal, Commercial, Warm
Industries
Broadcast & TV Networks
Background
Living Room
Context
TVC / TV Commercial
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