HSE
Featured HSE projects
This week's top HSE projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
HSE · 'You, Me and HIV', Veda and Robbie
HSE presents 'You, Me and HIV', a documentary-style project featuring Veda and Robbie of the Poz Vibe podcast. The vertical film centers on an intimate, live-action conversation between the two hosts as they discuss personal experiences with HIV, community support, and the evolving landscape of health and acceptance. Produced by TBWA Ireland, the project utilizes clean framing and a domestic living room setting to foster a conversational atmosphere. By focusing on personal narrative, the production aims to reduce social stigma through dialogue.
HSE · 'You, Me and HIV' - Ainara & Peter
The HSE campaign 'You, Me and HIV' presents a documentary-style look at the relationship between activist Ainara and her husband, Peter. The creative, developed by TBWA Ireland, documents the pair’s candid conversation regarding their lived experience with HIV, family planning, and their personal connection. The project utilizes a natural light approach and live-action techniques to maintain a domestic, intimate atmosphere. Framed with a vertical orientation, the visuals prioritize an authentic, unadorned aesthetic to emphasize the couple's dialogue and interaction.
HSE · 'You, Me and HIV' - Aoife & Patrick
The HSE 'You, Me and HIV' campaign, developed by TBWA Ireland, centres on a candid conversation between HIV activist Aoife and her father, Patrick. Shot in a domestic setting, the documentary-style film explores themes of diagnosis awareness, family planning, and transmissibility within a personal context. Utilizing natural light and a clean, lifestyle-oriented aesthetic, the piece focuses on the intimate dialogue between the pair. The production avoids overly produced staging, relying on close-up interactions to facilitate a direct exchange regarding health and family perspectives.
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