HSE
'You, Me and HIV' - Aoife & Patrick
Brand
Date
Jan 2025
Description
The 'You, Me and HIV' campaign for the HSE features an intimate, documentary-style dialogue between HIV activist Aoife and her father, Pat. The film captures an honest discussion regarding diagnosis awareness, family planning, and common misconceptions surrounding transmissibility. Produced by TBWA Ireland, the project leans into a lifestyle aesthetic. The execution utilizes soft, natural light and tight, candid framing to create an accessible environment for a complex conversation.
Style
Documentary, Lifestyle, Horizontal, Clean
Techniques
Natural light
Industries
Public Awareness
Color
Beige
Jet Black
Navy
Background
Living Room
Context
Advertising Campaign, Brand Film / Corporate Video
Associated creatives
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