HSE: 'You, Me and HIV' - Aoife & Patrick
Brand
Date
Jan 2025
Description
The HSE 'You, Me and HIV' campaign, developed by TBWA Ireland, centres on a candid conversation between HIV activist Aoife and her father, Patrick. Shot in a domestic setting, the documentary-style film explores themes of diagnosis awareness, family planning, and transmissibility within a personal context. Utilizing natural light and a clean, lifestyle-oriented aesthetic, the piece focuses on the intimate dialogue between the pair. The production avoids overly produced staging, relying on close-up interactions to facilitate a direct exchange regarding health and family perspectives.
Style
Documentary, Lifestyle, Horizontal, Clean
Techniques
Natural light
Industries
Color
Beige
Jet Black
Navy
Background
Living Room
Context
Advertising Campaign, Brand Film / Corporate Video
Associated creatives
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