HSE: 'You, Me and HIV' - Ainara & Peter
Brand
Date
Jan 2025
Description
The HSE campaign 'You, Me and HIV' presents a documentary-style look at the relationship between activist Ainara and her husband, Peter. The creative, developed by TBWA Ireland, documents the pair’s candid conversation regarding their lived experience with HIV, family planning, and their personal connection. The project utilizes a natural light approach and live-action techniques to maintain a domestic, intimate atmosphere. Framed with a vertical orientation, the visuals prioritize an authentic, unadorned aesthetic to emphasize the couple's dialogue and interaction.
Style
Documentary, Vertical, Clean
Techniques
Natural light
Industries
Color
Sage
Forest Green
Background
Living Room
Context
Advertising Campaign, Documentary
Associated creatives
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