HSE
'You, Me and HIV' - Ainara & Peter
Brand
Date
Jan 2025
Description
The HSE campaign 'You, Me and HIV' features activists Ainara and Peter in a candid, long-form discussion regarding their relationship and family planning. Captured with a documentary sensibility, the film leans into a domestic setting to frame the conversation. Produced by TBWA Ireland, the project utilizes a natural light aesthetic and live-action technique to maintain a clean, grounded visual tone. The vertical format is tailored for direct-to-audience digital engagement, prioritizing the couple's personal narrative within their home environment.
Style
Documentary, Vertical, Clean
Techniques
Natural light
Industries
Public Awareness
Color
Sage
Forest Green
Background
Living Room
Context
Advertising Campaign, Documentary
Associated creatives
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