HSE
'You, Me and HIV', Veda and Robbie
Brand
Date
Jan 2025
Description
In this public awareness campaign for the HSE, hosts of the Poz Vibe podcast, Veda and Robbie, engage in a candid dialogue about living with HIV. The conversation centers on navigating personal health, overcoming stigma, and finding community support within an intimate, domestic setting. The project, produced by TBWA Ireland, adopts a documentary approach to facilitate an earnest and grounded exchange. The live-action technique uses warm interior lighting to maintain a clean, conversational atmosphere throughout the vertical format production.
Style
Documentary, Vertical, Clean
Techniques
Analogue / film
Industries
Public Awareness
Background
Living Room
Context
Documentary
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