Hornbach

Hornbach · Feel Like a Kid Again

Hornbach · Every Square Meter

Hornbach · Boot

Hornbach · Chase

Hornbach · Hymne

Hornbach’s Hymne campaign captures a series of contrasting environments, oscillating between the raw textures of concrete and wood and the expansive energy of outdoor nightscapes. The commercial video utilizes a cinematic approach, bridging interior architectural details with large-scale action sequences. Produced by GREATERGOOD, the spot leans into gritty, live-action techniques to build its rhythmic narrative. The visual language relies on a mix of slow motion and rapid pacing to create tension across these varied settings.

Hornbach · Hymne

Hornbach presents Hymne, a cinematic commercial project that explores the intersection of DIY project work and surreal visual storytelling. The piece navigates through a series of rapid, high-contrast vignettes, shifting from distressed interior spaces to expansive, dreamlike landscapes. Produced by GREATERGOOD, the film utilizes raw, live-action techniques to frame its narrative, supported by a poetic voiceover. The imagery moves between chaotic domestic scenes and unexpected, atmospheric moments, maintaining a rhythmic pace that emphasizes the act of creation and transformation.

Hornbach · Heldenkranz

Hornbach’s latest campaign, Heldenkranz, centres on a series of intimate, high-contrast portraits focusing on the faces and hairlines of middle-aged men. The spot leans into an atmospheric, low-key visual identity, using stark lighting to define its subjects. The film transitions from extreme macro shots of skin and stubble to wider group compositions within a muted, cinematic environment. Produced by GREATERGOOD, the work employs a dark, matte aesthetic to establish its tone.

Hornbach · No Project Without Drama

Hornbach · Feel Like A Kid Again

Hornbach · No Project Without Drama

Hornbach · No Project Without Drama

Hornbach · Festival