Hornbach’s latest campaign, Heldenkranz, centres on a series of intimate, high-contrast portraits focusing on the faces and hairlines of middle-aged men. The spot leans into an atmospheric, low-key visual identity, using stark lighting to define its subjects.
The film transitions from extreme macro shots of skin and stubble to wider group compositions within a muted, cinematic environment. Produced by GREATERGOOD, the work employs a dark, matte aesthetic to establish its tone.
