Hornbach
Heldenkranz
Brand
ProjectHeldenkranz
Date
Jun 2026
Description
This commercial campaign for Hornbach, titled Heldenkranz, centres on a series of intimate, atmospheric portraits of middle-aged men. The spot leans into a cinematic aesthetic, utilising low-key lighting and macro close-ups to highlight textures of skin and stubble within a dimly lit environment. The production, helmed by GREATERGOOD, moves between tight, focus-heavy detail shots and broader group scenes. The work uses stark tonal contrasts and chiaroscuro techniques to establish its visual rhythm.
Style
Vertical, Cinematic, Moody, Matte
Techniques
Macro, Low-key / chiaroscuro
Color
Charcoal
Jet Black
Context
TVC / TV Commercial
Associated creatives
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.