Hornbach: Heldenkranz
Brand
Date
Jun 2026
Description
Hornbach’s latest campaign, Heldenkranz, centres on a series of intimate, high-contrast portraits focusing on the faces and hairlines of middle-aged men. The spot leans into an atmospheric, low-key visual identity, using stark lighting to define its subjects. The film transitions from extreme macro shots of skin and stubble to wider group compositions within a muted, cinematic environment. Produced by GREATERGOOD, the work employs a dark, matte aesthetic to establish its tone.
Style
Vertical, Cinematic, Moody, Matte
Techniques
Macro, Low-key / chiaroscuro
Color
Charcoal
Jet Black
Context
TVC / TV Commercial
Associated creatives
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