Hornbach
Hymne
Brand
ProjectHymne
Date
Jun 2026
Description
Hornbach’s latest commercial project, Hymne, is a dynamic video campaign that explores the intersection of DIY creation and surreal transformation. Through a series of disparate, high-energy sequences—ranging from domestic scenes to exploding park benches and feather-clad figures in open fields—the work connects everyday project work to moments of unexpected artifice. Produced by GREATERGOOD, the piece utilizes a raw, cinematic aesthetic to ground its narrative. The execution relies on dramatic lighting and rapid cuts, anchored by a poetic German voiceover that ties the varied, live-action vignettes into a singular, cohesive narrative.
Style
Horizontal, Cinematic, Raw
Industries
Specialty Retailers
Context
TVC / TV Commercial
Associated creatives
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