Hornbach
Hymne
Brand
ProjectHymne
Date
Jun 2026
Description
Hornbach’s 'Hymne' project for the retail sector takes a cinematic approach to brand storytelling, contrasting industrial architecture with the human experience. The film weaves together a sequence of atmospheric vignettes, juxtaposing sparse, concrete-heavy interiors against expansive outdoor nightscapes. The execution relies on live-action technique and dramatic pacing, using varied lighting styles to anchor the narrative. By blending these gritty, architectural textures with intentional slow motion, the project establishes a distinct visual rhythm across its diverse settings.
Style
Horizontal, Action, Cinematic, Gritty
Techniques
Slow motion
Industries
Big Box Retail
Context
TVC / TV Commercial
Associated creatives
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