Featured GQ projects
This week's top GQ projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
GQ · NutriGrain
In a kinetic collaboration for GQ, the agency 19th & Park crafts a compelling narrative that celebrates the raw, unfiltered energy of urban existence. This documentary-style project follows renowned street photographer Joe Greer as he navigates the labyrinthine streets of New York City, capturing the fleeting, spontaneous moments that define the metropolitan experience. Through a lens of reportage, the production leans into an observational aesthetic, utilizing a fast-paced shooting style that mirrors the restless rhythm of the city itself. By integrating quick cuts and live-action technique, the video captures a diverse tapestry of urban characters, from commuters to surreal street figures, all while maintaining a grounded, authentic feel. The cinematography elevates the mundane into the extraordinary, emphasizing the gear-heavy, tactical reality of the profession while highlighting the constant motion of subway transit and vibrant crosswalks. This piece functions as both a profile of an artist and a love letter to the chaos of New York, masterfully utilizing slow motion to anchor the viewer within the relentless flow of daily life. The project effectively positions GQ at the intersection of lifestyle and culture, showcasing how intentional visual storytelling can transform the common urban environment into a stage for profound, human-centric discovery, ultimately underscoring the vital role of the photographer in documenting our collective contemporary history.
Audemars Piguet, GQ · Imaginationland DC
Audemars Piguet and GQ collaborate on Imaginationland DC, a cinematic video project exploring themes of introspection and identity. The piece follows a sequence of portraits set within moody, dimly lit spaces, drawing on a stark industrial aesthetic to frame its subjects. The execution relies on a low-key lighting approach and high-contrast color grading to define the atmosphere. The project leans into a live-action technique, capturing intimate moments through a series of focused, contemplative monologues and interactions with the environment.
GQ, Lexus · Journeys in Taste
Journeys in Taste is a collaborative cinematic short film produced by GQ and Lexus. The project explores the intersection of culinary craft and automotive travel, juxtaposing a chef’s meticulous preparation in the kitchen with a black SUV navigating misty, winding forest roads. The film utilizes drone footage and slow motion to build an atmospheric, desaturated visual narrative. With its moody, cool-toned color grading, the piece focuses on the rugged landscape and the precision required in both high-end cooking and automotive engineering.
MASERATI, GQ · The Road Less Traveled
Maserati and GQ collaborate on 'The Road Less Traveled,' a luxury automotive campaign that positions the vehicle within a broader narrative of creative pursuits. The film transitions between high-speed tracking shots of the SUV on winding coastal roads and quiet, sunlit vignettes of artists in studios and interior spaces. Technically, the project utilizes live-action techniques to capture a high-contrast aesthetic, leaning into the warmth of golden hour lighting to highlight the vehicle's metallic finish and interior details. Post-production and VFX services were provided by Nice Shoes.
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