Audemars Piguet, GQ: Imaginationland DC
Brands
Date
Apr 2025
Description
Audemars Piguet and GQ collaborate on Imaginationland DC, a cinematic video project exploring themes of introspection and identity. The piece follows a sequence of portraits set within moody, dimly lit spaces, drawing on a stark industrial aesthetic to frame its subjects. The execution relies on a low-key lighting approach and high-contrast color grading to define the atmosphere. The project leans into a live-action technique, capturing intimate moments through a series of focused, contemplative monologues and interactions with the environment.
Style
Horizontal, Cinematic, Moody, Matte
Techniques
Low-key / chiaroscuro
Industries
Color
Jet Black
Chocolate
Context
Advertising Campaign, Brand Film / Corporate Video
Associated creatives
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