GQ, Lexus: Journeys in Taste
Date
Nov 2025
Description
Journeys in Taste is a collaborative cinematic short film produced by GQ and Lexus. The project explores the intersection of culinary craft and automotive travel, juxtaposing a chef’s meticulous preparation in the kitchen with a black SUV navigating misty, winding forest roads. The film utilizes drone footage and slow motion to build an atmospheric, desaturated visual narrative. With its moody, cool-toned color grading, the piece focuses on the rugged landscape and the precision required in both high-end cooking and automotive engineering.
Style
Horizontal, Cinematic, Moody, Desaturated
Techniques
Slow motion, Drone footage
Industries
Color
Jet Black
Silver
Background
Road
Context
Brand Film / Corporate Video
Associated creatives
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