GOODYEAR

GOODYEAR · Still. Always. Forever

GOODYEAR explores the intersection of heritage and high-performance engineering in this cinematic campaign, 'Still. Always. Forever.' The film serves as an expansive look at the brand’s industrial footprint, juxtaposing precision manufacturing lines against the raw velocity of fighter jets and racing machines. Developed by BBH USA, the project employs a dynamic visual language that bridges live-action technique with archival-style footage. By layering drone footage and rapid-fire cuts, the narrative creates a gritty, saturated aesthetic that emphasizes motion and durability across both automotive and aerospace environments. Sound design and post-production by Exile and The Harbor Picture Company ground the fast-paced sequences, ensuring that the technical scope of the project remains the central focus.

GOODYEAR · Breakout

Goodyear presents 'Breakout,' an animated campaign for the automotive sector that merges urban landscape imagery with dynamic digital storytelling. The project leans into the brand's winged footwear motif, using animated figures that transition from static street art into kinetic motion across city surfaces. Produced with a focus on blending live-action cityscapes with digital visual effects, the work utilises graphic elements to bridge the gap between architectural backdrops and motion design. Shauna Seresin provided post-production and VFX expertise to facilitate the integration of animated sequences with real-world footage.

GOODYEAR · Make Your Name - Dale Jr.

GOODYEAR · Breakout

The Breakout campaign for Goodyear marks a bold departure from traditional automotive advertising, repositioning the luxury automotive brand through a high-energy fusion of street culture and sophisticated motion graphics. By anchoring the narrative on a Goodyear-equipped SUV navigating a concrete urban landscape, the project successfully bridges the gap between mechanical power and kinetic artistry. The execution relies on a seamless live-action technique, where the vehicle serves as the grounding force against a canvas of sprawling, textured graffiti murals. What elevates the work is the integration of playful 2D animation, featuring a stylized running figure adorned in iconic yellow winged shoes that interact dynamically with the environment. Through clever use of cinematic composition, the film uses these vibrant digital overlays to transform static city walls into immersive backdrops of surf imagery and rushing water, suggesting a world of limitless motion. Developed with the creative vision of the team at GSD&M, the spot leans into a distinct aesthetic that feels both raw and polished, effectively marrying the grit of urban mural art with the precision of high-end automotive production. By layering motion graphics over authentic streetscapes, the film creates a visual rhythm that captures the spirit of exploration, proving that a legacy tire brand can thrive at the intersection of modern lifestyle branding and creative, tech-forward storytelling.

GOODYEAR · Throwback

Goodyear leans into the adrenaline-fueled heritage of motorsport with its latest campaign, Throwback, a visceral exploration of the luxury automotive spirit captured on the racetrack. Moving beyond simple product placement, the narrative serves as a love letter to the precision and kinetic energy that define professional stock car racing. The visual language is anchored by a high-octane montage that contrasts the blurred, visceral intensity of vehicles navigating sharp curves with the rhythmic, clinical expertise of pit crew teams executing rapid tire changes. This cinematic, live-action technique effectively grounds the brand in the reality of the circuit, while strategic use of drone footage provides a sweeping perspective that elevates the Goodyear blimp to its status as an iconic sentinel of the sport. Throughout the execution, the agency GSD&M maintains a consistent color palette of vibrant blue and yellow, reinforcing the brand's presence as a synonymous partner in automotive performance. The fast-paced editing choices mirror the sheer velocity of the race, creating a viewing experience that feels both nostalgic and urgent. By focusing on these granular maintenance moments alongside the spectacle of the competition, the film successfully highlights the intersection of engineering excellence and raw competitive drive, cementing Goodyear as a pillar of the professional racing ecosystem.

GOODYEAR · Make your Name Dale Jr

Goodyear’s 'Make your Name Dale Jr' campaign for the automotive sector traces a nostalgic narrative, pairing childhood aspiration with the legacy of racing culture. Produced by GREATERGOOD, the film transitions between pastoral landscapes and archival footage to ground the story in a sense of history. The project leans into a cinematic, documentary-style aesthetic. Utilizing warm, natural lighting and earthy tones, the edit focuses on the tactile elements of the passenger experience, bridging the gap between personal memory and brand heritage.

GOODYEAR · Blimp

The Goodyear commercial 'Blimp' channels a narrative of ambition and athletic persistence, anchoring its storytelling in the pursuit of sporting excellence. Through a cinematic lens, the film traces a journey from childhood inspiration to the rigour of dedicated training, featuring sequences of stadium sprints and focused physical conditioning. Produced by GREATERGOOD, the spot leans into warm, natural light to craft its emotive visual tone. The production balances intimate character moments with wide-scale athletic action, utilizing live-action techniques to emphasize the scale and atmosphere of the Goodyear blimp's presence overhead.

GOODYEAR · Blimp